Privacy policy

Last updated: November 26, 2025

OVERAY Inc. (“we”, “our”, “us”) operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping and product experience (the “Services”). Our Services are powered by Shopify, which enables us to operate our online store and process transactions.
This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase through the Services or interact with us.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy. If there is any conflict between our Terms of Service and this Privacy Policy regarding the processing of your personal information, this Privacy Policy prevails.

1. Personal Information We Collect

“Personal information” means any information that identifies or could reasonably be linked to you. We may collect the following categories of personal information depending on your interaction with the Services and as permitted by applicable law:

Contact Information

Name, billing/shipping address, email address, phone number.

Financial & Transaction Information

Payment card details, transaction history, order details, payment confirmations.

Account Information

Usernames, passwords, preferences, account settings.

Communications

Customer service inquiries, support messages, and information you provide when contacting us.

Device & Usage Information

IP address, browser type, device identifiers, network information, pages viewed, time spent on the Services, click behavior, and interactions with the website.

Automatically Collected Tracking Data

Cookies, analytics identifiers, ad tracking data, and behavioral information used for improving performance and personalization.

Data from Third Parties

Shopify, payment processors, shipping carriers, analytics providers, advertising partners, and service providers we use.

2. Sources of Personal Information

We may collect personal information from:

  • Directly from you, when you use the Services, create an account, make purchases, or communicate with us.

  • Automatically, through cookies and tracking technologies when you browse or interact with the Services.

  • Service providers, who collect and process information on our behalf (e.g., payment processors, analytics, marketing providers).

  • Third-party partners, including advertising networks and analytics platforms.

3. How We Use Personal Information

A. To Provide, Improve, and Personalize the Services

  • Processing payments and fulfilling orders

  • Shipping and returns

  • Managing your account

  • Remembering preferences

  • Recommending relevant products

  • Allowing you to leave reviews

  • Enhancing customer experience through analytics and personalization

B. Marketing & Advertising

We use your information to perform:

  • Email marketing

  • Targeted advertising

  • Remarketing/retargeting campaigns

  • Personalized promotions based on your activity

This includes use of:

  • Google Analytics (GA4)

  • Meta Pixel

  • Klaviyo (email automation)

  • Shopify's marketing tools and analytics features

C. Security & Fraud Prevention

  • Verifying identity

  • Detecting fraudulent or malicious behavior

  • Maintaining security of accounts and payments

D. Customer Support

  • Responding to inquiries

  • Providing updates on orders

  • Managing returns/exchanges

E. Legal Compliance

  • Complying with laws

  • Responding to lawful government requests

  • Enforcing our Terms and policies

4. Cookies and Tracking Technologies

We use cookies and similar tracking tools to operate and improve our Services.

These include:

  • Essential cookies for core functionality

  • Analytics cookies (Google Analytics 4)

  • Marketing cookies for advertising and retargeting (Meta Pixel)

  • Performance cookies to track site usage

  • Device identifiers and tools provided by Shopify

Depending on your region, certain cookies may only activate after consent via the Shopify Customer Privacy banner (GDPR / APPI compliance).

You can manage or disable cookies through your browser settings, though some features may not function properly if disabled.

5. How We Disclose Personal Information

We may share personal information with:

A. Service Providers

Shopify, payment gateways, cloud services, logistics partners, fraud prevention vendors.

B. Marketing & Advertising Partners

Meta (Facebook/Instagram), Google, email marketing platforms, analytics providers.

These partners use the information according to their own privacy policies.

C. With Your Consent

Such as for social media integrations, shipping instructions, or account linking.

D. Affiliates and Corporate Transactions

Including restructuring, mergers, acquisitions, or asset transfers.

E. Legal Requirements

To comply with subpoenas, government requests, or to protect rights and safety.

6. Relationship with Shopify

Our store is hosted on Shopify, which processes personal information to operate and improve the Services.
Your information may be transmitted to Shopify and processed worldwide.

Shopify may also use aggregated merchant data to develop and enhance services, and may handle requests related to data access or deletion.

You can learn more here:
Shopify Consumer Privacy Policy
Shopify Privacy Portal

7. International Data Transfers

OVERAY Inc. is based in South Korea.
Your personal information may be transferred to and processed in other countries, including the United States and Canada, where Shopify and our vendors are located.

Where required, these transfers rely on legally recognized mechanisms such as Standard Contractual Clauses.

8. Security & Retention

While we implement safeguards, no system is 100% secure.
We retain personal information only as long as necessary for:

  • Providing the Services

  • Fulfilling transactions

  • Meeting legal obligations

  • Resolving disputes

  • Enforcing agreements

Some data may be retained longer where legally required (including Korean regulations).

9. Children’s Data

Our Services are not intended for children.
We do not knowingly collect information from individuals under the age of majority in your jurisdiction.

10. Your Rights and Choices

Depending on your jurisdiction, your rights may include:

  • Right to access/know

  • Right to delete

  • Right to correct

  • Right of portability

  • Right to opt out of targeted advertising

  • Right to manage communication preferences

We may require verification of identity before processing requests.

11. Complaints

If you have concerns regarding privacy practices, you may contact us at the email listed below.
You may also have the right to lodge a complaint with your local data authority.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
Changes will be posted on this page, with the “Last updated” date revised accordingly.

13. Contact Information

For privacy inquiries or rights requests:

Email: contact@overay.com
Address:
901, D-Station, 119 Jungang-ro, Jung-gu,
Daejeon, 34839, South Korea